April 22, 2015
Today’s post is brought to you by my husband, Dr. David Magill, who teaches literature and gender studies at Longwood University:
A week ago, I delivered an address on Longwood’s campus at the request of the Inter-Fraternity Council and a group of their men who were promoting the “It’s On Us” campaign at Longwood. However, turnout was lower than anticipated by the organizers, and many of my friends wrote me to say that had not heard about the event in time to attend. So I wanted to post the comments here. I have edited my remarks to better fit this space, removing particular phrases that sound better when speaking than writing. But the substance is the same, and I hope sharing it here can help get these ideas to a wider audience.
February 2, 2015
In the three years since The Representation Project has taken on sexism in Superbowl ads, we’ve seen quite a bit of improvement. As Caroline Knorr points out over at Common Sense Media, most families don’t want sex—much less sexism—in the ads that they see with their kids during the big game, and advertisers are responding. They’re also responding to the tweets The Representation Project sends out every year via the #NotBuyingIt and #MediaWeLike campaigns: each year, we see a round of ads and a round of responses. This year, the discussion started early, as some ads were released pre-game. Among them was a very important public service announcement: NoMore.org’s reminder about the realities of intimate partner violence (IPV). So—what does all this say about our culture? Are we making headway against sexism as the foundation for our entertainment and economy? Yes—and no.